Professional Remodeler’s November Issue Debuts its Redesigned, Reinvented Presentation
Arlington Heights, IL (November 17, 2015) — When Professional Remodeler subscribers receive their November issue in the mail or view the digital edition online at ProRemodeler.com, they’ll discover a bold new logo on the cover and a clean, crisp look inside. The November issue serves up visual excitement with big images, striking headers, free-flowing layouts and timely subject matter to enhance reader engagement.
The award-winning Professional Remodeler editorial and design team, led by Director of Content Sal Alfano, includes Erika Taylor, chief of content; Ingrid Bush, content manager; Kelsey Craig, designer; Dan Morrison, technical content editor; Jim Cory, senior contributing editor, Home Improvement; and Mark Richardson, industry advisor and columnist. Employing their 150 combined years of experience in remodeling and remodeling media, the editors invigorated Professional Remodeler by restructuring its editorial content plan.
“Our goal was to go beyond an update and reimagine how the magazine could serve our audience better,” Alfano says. “Kelsey Craig’s graphic design complements the new editorial mission, making it possible for us to cover a broader range of topics while delivering a thoroughly enjoyable reading experience, both in print and online.”
New developments in departments include Inbox, delivering feedback from both print and online audiences; In Person, a fast-moving compendium of opinion and commentary pieces; and In Business, a rotating lineup of essential business topics, including Best Practices, Sales and Marketing, Building Science, Technology and more.
The reconfigured Product Section features the Product Buying Guide with in-depth treatment of one product category each month; Product Update, a series of short takes on new products in a mix of categories; and Pro’s Picks where working remodelers talk about their favorite products. Rich graphics and bold use of color and rules add texture and visual interest to each page.
To see Professional Remodeler’s distinctive new look and content enhancements, view the online edition of the November issue at ProRemodeler.com. Find information on advertising opportunities in Professional Remodeler at SGCHorizon.com.